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Aims and Objectives

An easy to identify and simple to understand label that informs European consumers on water and associated energy consumption of water using bathroom products, allowing them to make an informed choice.

Our wish is for manufacturers to make best use of smart technology and stunning design to offer water using bathroom products that deliver on performance whilst providing consumers with sustainable products.

When supported by informative literature that aids the end user to reduce wastage, these companies can gain a competitive advantage.

The Unified Water Label can facilitate these aims. It is an open, transparent, cost effective flexible smart tool that can easily adapt to market evolution.