The severe droughts experienced across Europe last year could be repeated, as large parts of southern Europe
CONSUMERS ARE READY TO MAKE WATER MATTER (Europe)
The tide is turning and consumers are ready to make water matter, so says UWLA MD Yvonne Orgill.
“The pandemic has had a significant impact on how we all live. Spending more time at home has raised awareness of the impact we have on the planet from everyday activities such as heating our homes, cleaning and washing. This, together with the energy bill crisis, has brought the issue of how much water and energy we use into sharp focus.
“After a fourfold surge in energy market prices across Europe, households will pay an average of 54% more for energy this year than in 2020, according to Bank of America.
“As an industry we can play our part by raising awareness of the relationship between heating water and energy bills and promoting those products that utilise the Unified Water Label, which can help homeowners use water efficiently and save money.
“Whilst we have this opportunity to tap into the changing attitudes of consumers, it is even more important to drive forward our message as water consumption has also risen in many countries, as people spent more time at home during the pandemic.
“Recent research in the industry highlights that consumers value innovations that use less energy. A recent survey from Whirlpool found that consumers are prepared to change their behaviour in order to reduce their environmental impact; with more than half (54%) saying they planned to reduce their water consumption.
“The Unified Water Label is an established and recognised smart tool that is widely available. We have the support of manufacturers who have responded by driving forward innovation to deliver the products that carry the label. Our task now is to mobilise the rest of the industry, the retailers, merchants and installers to promote these products, helping consumers meet their sustainability goals.”