NewsUWLA TO LAUNCH MEDIA PACKS TO CAPTURE HEARTS AND MINDS OF CONSUMER AT KBB
January 17th 2022
UWLA TO LAUNCH MEDIA PACKS TO CAPTURE HEARTS AND MINDS OF CONSUMER AT KBB
Stand No B46
The Unified Water Label Association, (UWLA) will launch a series of media packs for retailers, installers and merchants at the 2022 KBB exhibition (06-09 March NEC Birmingham).
The packs have been developed for use by members across Europe to drive home the Water Matters message and help consumers understand the link between using water, energy and their carbon footprint. The pack includes a range of tools, flyers, posters, social media posts and videos, with tips and advice on how to save water in the home.
UWLA MD Yvonne Orgill says, “Consumer interest in sustainability is growing and recent research shows that they are willing to change behaviour patterns so that they can have a positive impact on the planet. Rising fuel prices are also changing attitudes, with more people wanting to save energy in order to save money.
“The Unified Water Label is an established and recognised smart tool that can provide consumers with the information they need to facilitate change, making it more important than ever to make the Label visible and illustrate the benefits.
“We have the support of manufacturers who have driven forward innovation to deliver bathroom products that use less water and energy. We now want to keep our focus on communication, encouraging those in the supply chain that sell and install, to ensure more of these products are used in the home.
“2022 will be a crucial year for the Water Label as we continue our dialogue with government on the introduction of mandatory label. We need the support of the industry to promote our voluntary label which is tried and tested in the marketplace. If the government does not accept the Unified Water Label as its solution and develops its own mandatory label, this is likely to come with restrictions. Enforced restrictions will stifle innovation and force manufacturers to limit their product range.
“I am confident that collectively we can all work together to make this happen, and welcome interested parties to our stand at KBB to find out how they can play their part.”