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News & Press Releases

August 20th 2020

Poll Reveals That Three Quarters of British Adults Try to Save Water Whenever They Can

The Unified Water Label has welcomed a poll commissioned by The Bathroom Manufacturers Association which revealed that three-quarters of British adults try to use water wisely whenever they can, with 75% of respondents stating that they recognise their individual responsibility in saving water.

The Opinium survey was based on a nationally representative group of over 2000 people between14th-17th July. Whilst the poll also revealed that over half of those surveyed would like to improve their household water efficiency (55%), and state it influences their purchasing decision (51%), there is a lack of information available to help them make informed choices.  The survey reported that four in ten adults are not sure how to improve the water efficiency in their home (41%) and three in ten (28%) don’t know how much water they use daily.

Yvonne Orgill MD at the Unified Water Label says, “It is frustrating, as the products are available from manufacturers and many choose to display the Unified Water Label which provides the information consumers seek, but retailers and installers are not taking the opportunity to provide this information to the consumer.

“The Unified Water Label is a simple, honest, credible label, developed by industry experts who understand products and how they work as part of a system.

“Consumers can ask their retailers and installers for products that display the label, in order to help them make more informed choices. Manufacturers of bathroom products that use the label will display it clearly, on the product itself, the packaging or on their website.”


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