The Unified Water Label Association is promoting its manifesto at Cersaie, The International Exhibition of Ceramic Tile and Bathroom Furnishings, which will be held in Bologna from 23 to 27 September.
The manifesto outlines its aims, illustrating how the Unified Water Label is driving forward change, and supporting government objectives to use water efficiently.
A positioning paper supports the manifesto with evidence on how the Unified Water Label has already influenced market transition, and its position as a trusted smart tool within the kitchen and bathroom sector.
UWLA MD Yvonne Orgill says, “Demand on water systems is increasing as the population grows and if we are to make positive and meaningful changes then we must address the misunderstanding and misinformation in the marketplace. Our manifesto sets out the huge steps forward, the positive actions taken, and the role that the Unified Water Label has played.
“The Unified Water Label has been developed by industry for industry and is well liked by consumers. It is a simple, credible, effective labelling scheme for water using bathroom products and bathroom and kitchen faucets, which is gaining visibility every day.
“The Unified Water Label is recognised by international standards such as ISO31600, and presents a market ready solution, that negates the need to develop another label, at great expense, that would not be harmonious across Europe.
“Our commitment to a focused communication and education programme to influence understanding and change consumer behaviour, also sets the Unified Water Label apart. Products alone cannot change hearts and minds and restricting choice could have the opposite impact on water efficiency.
“We will be using this manifesto to support our lobbying programme across Europe, working with all parties to achieve our common aim of reducing water and energy consumption, for the benefit of the planet.”
The manifesto and positioning paper can be found here
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